Chamber and committees

The 2012 Ryder Cup at Medinah outside Chicago provided a unique opportunity to promote Scotland to a worldwide audience at one of the biggest global sporting events; and to develop new and existing business relationships through an extensive programme of wrap-around activity.

The next Ryder Cup will take place at Gleneagles in 2014 and has the potential to generate £100 million for the Scottish economy with tens of thousands of spectators attending from all over the world and millions more watching the tournament on television in more than 180 countries. Over 200,000 people attended the 2012 tournament at Medinah and over 500 million watched it on television.

The Ryder Cup 2014 Host Nation Agreement obliged a Scottish delegation to be present at Medinah for the handover (Wales were under a similar obligation as hosts of the 2010 Ryder Cup to attend in Kentucky in 2008). Alongside representatives from The Gleneagles Hotel, Perth & Kinross Council, Tayside Police and Ryder Cup Europe, representatives of Team Scotland partners (the Scottish Government, VisitScotland, EventScotland and Scottish Development International) were able to observe and learn from the hosting of this year’s event to help inform preparations for the 2014 Ryder Cup at Gleneagles.

The Scottish delegation was led by the First Minister accompanied by the Minister for Commonwealth Games and Sport. The First Minister visited the State of Illinois from 25 September 2012 to 1 October 2012 and the Minister visited from 24 to 29 September 2012. As well as attending the opening ceremony of the 2012 Ryder Cup at Medinah, the First Minister accepted, at the invitation of Ryder Cup Europe, the official ‘Silver Putter’ at the closing ceremony, symbolising the handover of the tournament to Scotland as the host nation for the 2014 tournament. Ministers also carried out an extensive programme of targeted engagement with high-level business, media, tourism and civic leaders, to develop relationships, support potential and existing inward investment in Scotland, and to promote Scotland, as the Home of Golf, and the host of the 2014 Ryder Cup. Ministers were supported by a team of 12 officials from the Scottish Government with a policy, logistical support and media engagement remit. In addition 22 officials from VisitScotland and Scottish Development International attended with a specific tourism, events and business remit.

Scotland’s strong presence at Medinah not only helped build and strengthen relationships with the world’s media ahead of Ryder Cup 2014 but resulted in significant press, broadcast and online coverage throughout the globe, particularly following the official handover ceremony. On the Monday morning following the Medinah event more than 9,000 online articles mentioned the 2014 Ryder Cup and Gleneagles or Scotland. In addition, our Gleneagles 2014 stand was seen by tens of thousands of spectators on the ground and millions watching at home.

The First Minister also helped to encourage the expansion of Scottish companies into the North American market. He joined Airdrie-based company Albert Bartlett - which currently employs 700 full-time staff in Scotland – to announce details of the company’s launch into the US market. By partnering with supermarket giant Walmart, Albert Bartlett’s brand Rooster potatoes will be sold in Colorado and Georgia, before a wider roll-out to stores in multiple US states during 2013. The First Minister then hosted a reception to welcome to Chicago a Scottish development international trade mission of 13 Scottish food and drink and golf related companies seeking to do business in the United States. Also present at that reception were around 20 US companies from the aerospace, financial services, life sciences, automotive and chemicals industries who are exploring opportunities to invest and grow their businesses in Scotland.

The First Minister’s work in Chicago also included a number of business meetings which secured over 140 new jobs and tens of millions in new investment from US based companies who are successfully expanding their operations in Scotland.

• Following a roundtable discussion with key stakeholders in the oil and gas sector, GE oil and gas announced a £9 million expansion of their oil and gas centre of excellence in Montrose and the creation of 40 new jobs by 2014.

• The First Minister also met key representatives of automotive company American Axle ahead of a joint announcement that the firm was establishing a new manufacturing and engineering centre of excellence in Glasgow, by investing £3.6million in new equipment and supporting approximately 80 jobs, aided by financial assistance, totalling over £570k, from Scottish Enterprise.

• Further reinforcing Scotland’s world-leading position in the field of life sciences, the First Minister met with global life-science and high-tech chemical company Sigma Aldrich to announce the expansion of the company’s operations on its Irvine site with a new manufacturing project creating 24 new jobs.

The First Minister also delivered a keynote speech to business leaders and decision makers at the Chicago Council on Global Affairs, one of the USA’s oldest and most prominent international affairs organisations, where the First Minister outlined an independent Scotland’s ability to be an influential nation on the global stage.

Following the speech the First Minister met with Mayor Rahm Emanuel to discuss strengthening links between Scotland and Chicago particularly through sharing expertise on major infrastructure and educational initiatives.

The First Minister also supported the cultural activities going on in Chicago during the Ryder Cup which brought Scotland’s rich and diverse culture to the people of Illinois. As well as appearing on Chicago’s premier fine art’s radio station, WFMT, the First Minister attended the US premiere of the Transatlantic Sessions by traditional US and Scottish musicians from the world famous Celtic Connections festival, to a crowd of thousands in Chicago’s Millennium Park. He also viewed the Kelpies public art by Scottish sculptor Andy Scott which is being exhibited as part of the Chicago Sculpture International Outdoor Exhibition in Grant Park. The Kelpies are scale models of artwork that will form part of the £41 million Helix project taking shape over the Forth and Clyde canal.

The Minister for Commonwealth Games represented Scotland at a number of official Ryder Cup engagements, including the Junior Ryder Cup at Olympia Fields on
25 September 2012 where she discussed the success of Scotland’s ClubGolf programme, which has introduced over 260,000 nine year olds to the game of golf. The Minister’s programme of portfolio and cultural engagements in Chicago included a meeting with the Consortium to Lower Obesity in Chicago Children (CLOCC) to learn about Chicago’s approach to tackling the epidemic of childhood obesity and to share examples of Scotland’s own successes with initiatives such as free school meals, the Take Life On campaign and Active Schools. While in Chicago, the Minister supported Scotland Re: Designed, a collaboration between the Scottish Government, Creative Scotland and Scottish Development International to showcase up and coming Scottish fashion and textiles designers to US fashion buyers and media. A similar Scotland Re: Designed initiative in the US earlier this year generated sales of £180,000. The Minister also hosted guests of Scotland at a special performance of the National Theatre of Scotland’s critically acclaimed production of The Strange Undoing of Prudencia Hart at the Chicago Shakespeare Theater, in celebration of the Year of Creative Scotland and Scotland’s growing cultural links with the city of Chicago.

The overall cost of Team Scotland’s participation at the 2012 Ryder Cup was £468,580, and every effort was made to minimise costs including liaising with partner organisations to secure preferred rates where possible and identifying in-kind support. The Team Scotland approach in Chicago will help ensure we maximise the economic benefits of hosting the Ryder Cup in 2014 which will generate at least £100 million for the Scottish economy.